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Target's Introducing a New Affordable Household Line

Target steps into new territory for price-conscious shoppers.

Target is essentially every woman's go-to place for, well, everything. Especially household items like cleaning products and school supplies. But some would say that their prices are a little too high for their liking.

That is, until now.

Target is about to release a new line of home and personal care products all at an incredible price point. So they’re definitely trying to give Walmart a run for their money—literally. The new Smartly line (set to hit the shelves later this month) is so stylish, it’s super effective and extremely affordable with most items in the line costing under $2.

With over 70 products in the line Smartly was designed for the typical budget-conscious shopper. I mean, with the economy the way it is today, who isn’t budget conscious? I sure am, I know that. I like to purchase things for as little as possible. I’d say it was designed for everyone.

Not only was their goal to be affordable, but it was also to be appealing and quality effective. I think they nailed it. I mean how cute are these modernly designed labels they've got going on? Only Target could make things like paper plates, shaving cream, and plastic straws look alluring.

When Smartly hits the shelf you can grab everything from body lotion, razor blades, and hand soap for your bathroom to all-purpose cleaner, sandwich bags, and even paper plates for your kitchen. Smartly products range anywhere from $0.59 to $11.99, with most of the items costing less than $2. It’s like music to my ears.

In a recent interview, Target’s executive vice president and chief merchandising officer Mark Tritton said, “Where we see white space and an opportunity to bring Target’s guests something differentiated, we’ll go for it. The introduction of Smartly to our owned brand portfolio is another example of how we are listening to consumers and bringing them differentiated solutions to make their lives easier. Smartly is affordable, looks great and most importantly, gets the job done.”

He also said that “It’s about showing people that I don’t have to go to Aldi or I don’t have to go to Dollar General to find what I’m looking for.” That’s why the Smartly line of products is priced, on average, about 70% less than traditional Target brands, such Method, Tide, and Charmin. It’s the second generic Target brand for toiletries, and it undercuts prices on its Up & Up brand by about 50%.

Are you convinced yet? Here's one more thing that makes this line even better.

Another thing that’s really cool about this line is that if you use Ebates and shop online, you can get cashback on your order. Using Ebates to shop online is the smart way to do all of your online shopping. Who doesn’t love cashback? I know I do! Especially when I didn’t have to spend that much to begin with.

The Smartly line of home and personal products is scheduled to arrive online and in-store on Oct. 14, along with new products rolling out through early 2019. So sign up for Ebates and mark your calendars—Let's get to saving!

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Target's Introducing a New Affordable Household Line
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